Pete Hottelet founded Omni Consumer Products in 2006. He named the company after the mega-corporation in movie RoboCop. The company dedicates itself to the serious business of defictionalizing fictional brands. Four years later they have created real-world versions of movie and TV brands that cover everything from Brawndo (the energy drink from Idiocracy) to Sex Panther cologne (from Anchorman) to Tru Blood (the blood replacement beverage from True Blood) to, shortly, Stay Puft Marshmallows (from Ghostbusters). Omni Consumer Products is the United States leader of bringing products off the screen and into the real world!