Google recently announced that the popular Ad Sitelinks tactic available for desktop search advertisers through Adwords will now be available through Adwords mobile search as well.
Ad Sitelinks offers search advertisers the opportunity to deep link their text ads to more relevant pages within their site through the presence of four (individually chosen) links under each text ad. This ultimately gives searchers the choice of their destination.
Best used with brand specific search terms, Ad Sitelinks has been an enormously useful tool for clients who have experienced a windfall of additional clicks with the implementation of this tactic. Our clients in specific have seen increases in click-through rates, with actual CTRs reaching upwards of 27-30%, with averages in the vicinity of 20%.
While desktop Ad Sitelinks offered up to four additional destination links, most often showing three, mobile Ad Sitelinks will present only two additional links under each text ad (which appear in the first position).