Too much Facebook?

in Facebook, Online, Social Media No Comments

Click here for some interesting statistics on Facebook provided by SocialHype and OnlineSchools.org.  Here is a sample:

  • 71.2% of the US web audience is on Facebook
  • 48% of 18 to 34 year olds check Facebook right when they wake up
  • About 70% of the Facebook userbase resides outside the US

Are you obsessed with Facebook?  If so, do you see this obsession as a good or bad thing?

The Evolution of Movie Marketing

in Movies, Online 1 Comment

In today’s marketing landscape, creating a branded website is an essential part of the promotional mix.  What’s more, brands today are tasked with an added challenge — Not only is an engaging website necessary, but as Facebook Fan pages become increasingly popular, an equally interactive Facebook page takes priority.  See more here.

This is especially relevant in the entertainment category, for which new movies and TV shows premiere regularly.  Warner Bros. created both an impressive website and Facebook fan page for their recently released movie, Yogi Bear.

Nonetheless, the idea of creating an online destination for a brand/movie is not one born of the 21st Century.  Movie studios have been leveraging the Internet as a marketing tool for years.

Click here to see the promotional site for the 1996 classic basketball-alien comedy, Space Jam, starring Michael Jordan and Bugs Bunny.

Google Dominates Apple!

in Mobile No Comments

Recent studies from Millennial Media have shown that in December, “Google’s mobile operating system won 46 percent of all ad impressions, compared with 32 percent for Apple’s iOS.” Even though the iPhone is the number one mobile smartphone out there, Google poses a great threat to Apple on  many levels, most notably in apps, impressions, and display interface. Google’s operating system allows for more user freedom than the iPhone ever did.

It gives you the ability to completely customize your phone, allowing the phone to reflect your personality and not the brand’s. Each of the seven screens is customizable and can be theme-based, like a weather screen, a status screen, or a games screen. Apple’s interface on the iPhone just seems like a display of buttons with no personality adaptation. Personalization is the key to successful technology. Products are made for you, not the other way around. Since Google’s operating system allows for limited restrictions, access to advertisements is limitless, as if one were surfing the internet on a desktop. Therefore, it is no surprise that Google won 42 percent of December’s ad impressions. They have accelerated the smartphone evolution with new wave technologically savvy goodness.

In a word, Google’s operating system on Android phones is Awesome!

Check out the full article here.

Bieber is everywhere you look on the web… Literally!

in Just for fun, Technology No Comments

A new URL shortener allows you to see Justin Bieber’s face on any website.  Just click here and enter your desired URL into the field, press enter, and a new URL will show up inside Justin Bieber’s mouth.  Copy and paste the converted URL into your browser.  Pictured above is Bieber on www.media-assembly.com/assemblog.  This technology seems pretty neat to me!  Whose face would you like to plaster on your favorite websites?

Winklevosses Facebook Request Denied

in Facebook No Comments

 

After suing Facebook founder and CEO Mark Zuckerberg in 2004 for stealing their idea, the Winklevosses are now trying to undo their 2008 settlement.  The lawyers who helped the Winklevosses sign the settlement in 2008, are now being accused of malpractice by the Winklevosses.  After settling with Facebook in 2008 for $65 million ($20 million in cash and $45 million in stock), the twins felt they were taken advantage of. 

The Winklevosses’ lawyer, Jerry Falk, who argued the appeal of the Winklevosses’ settlement, claimed that proper disclosures hadn’t been made from the papers that the Winklevosses signed, and therefore violated federal and California state laws.  Falk said that the Winklevosses should have been told about an internal valuation of Facebook stock. 

Judge John Wallace said, “The founders [the Winklevosses] are pretty smart people themselves… They also had five lawyers from two firms sitting there with them. The twins also have a father, from the Wharton School [of Business at University of Pennsylvania], who’s very bright, and considered to be one of the top people in valuation [of businesses]… If you have all these people there to advise you, isn’t it a little difficult to say this was one of those things where they were taken advantage of?”

For more info click here.

Microsoft Surface

in Technology No Comments

One the most talked about launches at CES 2011 was Microsoft Surface 2.0. The below video is from the Microsoft social media team who jumped into action after their Facebook page blew up with questions.

Similar to 1.0 yes but the differentiating point is that 2.0 can actually sense what’s touching it and instantly process that information.

Remember the opening scene in Minority Report where Tom cruise is working in a division of the police department that arrests criminals before they commit the crimes courtesy of some future viewing technology? This makes me think we aren’t too far off.

Ad Spend Expected to Grow for Mobile Gaming

in Advertising, Games, Mobile No Comments

According to Juniper Research $87 million was spent worldwide on advertising for mobile gaming.  Juniper predicts that amount will be 10x greater by 2015.  Currently, money from paid downloads accounts for the majority of mobile gaming revenue.  However, mobile game ad spend is on the rise due to an increase in popular games being offered for free with ad support, and the development of mobile advertising platforms like Apple’s iAd. 

Read more here.

It’s Official!

in Mobile, Technology No Comments

Following up on last Friday’s post, the news is in!

This morning, Verizon Wireless announced its plans to release the iPhone 4.  The Verizon iPhone will be available on February 10th and for pre-order on February 3rd for existing Verizon customers.

While Verizon has not yet disclosed data plan cost details, they did share costs for the new smartphones: $199 for a 16 GB and $299 for the 32 GB.

With the addition of Verizon as an iPhone carrier, Apple has the opportunity to potentially double the number of iPhone users.

Change To Adwords’ Display URL Policy

in Search Engine Marketing, Uncategorized No Comments

Google Adwords recently announced a surprising change to their existing policy on  the appearance of display URLs in text ads on the search results page.

Previously, capitalization within the domain name was acceptable.  “Following the change, the domain portion of [the] display URL will always be shown in lowercase letters. For example, if [the] display URL is: Subdomain.Example.com/Subdirectory, it will appear as: subdomain.example.com/Subdirectory.”  Roll-out of this is expected to take place over the “next week or so”.

It will be interesting to see how this policy update unfolds, considering that capitalization within the display URL has often been used as a tactic by advertisers to gain added brand exposure and recognition, especially advertisers within the pharmaceutical space (who often employ all caps in the domain portion).

Read more…

App Downloads for iPad on the Decline

in Mobile, Technology No Comments

According to the Audit Bureau of Circulations in the US, average monthly downloads have been decreasing by the end of 2010. Conde Nast’s Wired sold 73,000 copies in May 2010, and in November 2010 there were only 23,000 downloads.  Nearly two thirds of publishers from last year’s census by the Association of Online Publishers believed that in-app content would be the best chance of making money, however their hopes may not be fulfilled as the tablet userbase is small and Apple takes 30% of every app sold.  In order to be more successful, publishers argue that they will need more data from Apple on their subscribers, and more visibility in the App Store which has more than 300,000 apps. 

Read more here.

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