Recent studies from Millennial Media have shown that in December, “Google’s mobile operating system won 46 percent of all ad impressions, compared with 32 percent for Apple’s iOS.” Even though the iPhone is the number one mobile smartphone out there, Google poses a great threat to Apple on many levels, most notably in apps, impressions, and display interface. Google’s operating system allows for more user freedom than the iPhone ever did.
It gives you the ability to completely customize your phone, allowing the phone to reflect your personality and not the brand’s. Each of the seven screens is customizable and can be theme-based, like a weather screen, a status screen, or a games screen. Apple’s interface on the iPhone just seems like a display of buttons with no personality adaptation. Personalization is the key to successful technology. Products are made for you, not the other way around. Since Google’s operating system allows for limited restrictions, access to advertisements is limitless, as if one were surfing the internet on a desktop. Therefore, it is no surprise that Google won 42 percent of December’s ad impressions. They have accelerated the smartphone evolution with new wave technologically savvy goodness.
In a word, Google’s operating system on Android phones is Awesome!
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