Social Media Revolution Lady Gaga StyleCurrent Events, Facebook, Fashion, Music, Online, Social Media, Uncategorized
Lady Gaga is the biggest artist in the world. With over 8 million people following her Tweets and over 11,000,000 fans on Facebook, she has built herself an army of little monsters through the power of social media. So what’s left when you have built such an impressive army? The answer is simple: harness them. Today, Lady Gaga made an announcement via Facebook to all of her little monster all over the world to join a new facet of her social media onslaught – The Official Lady Gaga Street Team.
The goal of this newly formed Street Team with Fancrops, which promotes social media with a purpose, is a brilliant idea that enables the legions of voracious Lady Gaga fans to take her message and brand even further, faster into the social media stratosphere. After you sign up to be a member of the Street Team, using your existing social media accounts, including Facebook, Twitter, and Itunes, a new team member can choose to complete the tasks assigned.
Tasks include simple things like posting your favorite lyrics from her new single, Born This Way, on Facebook and tagging it via Gaga. Then you simply submit a screen capture of your completed task through the Lady Gaga Street Team website and earn points towards the purchase of Gaga merchandise. Each task is assigned a different value of points (i.e. posting her interview with Jay Leno on Facebook will earn you 50 points, and simply reviewing and rating “Born This Way” on Itunes will earn her little monsters 200 points). It’s really that simple, but this goes way beyond the promise of essentially free merchandise. The true power here, which is yet to be measured, is the ability to not only make your fan base feel more included in your world, but also to pick specific things you want promoted about your brand/message and unleash them into every major form of social media. Paws up everyone! For Lady Gaga, this is only the beginning of her total global domination via all forms of media.