tesT Assemblog - Media Assembly

Upsetting The Applecart

Mobile

How do you circumvent Apple’s 30% app store cut?

You abandon Apple in favor of a web-based app…much like the UK Financial Times did just a few weeks ago.

The FT is hoping the benefits of the new site – no downloads and instant updates – will encourage current app users to switch to the web version as soon as possible.

Over time, web content will expand to include blogs, reports, and additional content that will no longer be available on the current app.

I highly doubt SJ is too happy about a very well known brand spurning the Apple Universe in favor of the web…and if FT can make this work I would not be surprised to see a lot of major names jumping from Apple to a more profitable model.

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