It has been estimated that in the first weekend since its introduction Apple would sell 4 million iPhone4S phones; the only forecasted hurdle would be ensuring supply/availability of the product would meet the expected demand. Then came a collective sigh of disappointment from the technophiles and early adopters who closely monitor development of new gadgets. It turned out that there was quite a bit of downgrading of iPhone4S sales estimates attributed to its lack of major enhancements from the current iPhone4.
We thought it would be fun to take a look at other new technology products and examine how their launch sales fared in the early days after their introduction. Some of these new products have been tremendously successful, but it is also amusing to look at those that did not quite live up to expectations.
Recent technology introductions initial sales results:
2011-2012 Broadcast Season – early disappointments:
Reminder of some product misfires:
What does this mean for marketers? Obviously it takes more than company reputation to gain and sustain public interest in your products. Products must live up to the hype, provide a positive user experience and of course, be supported by impactful creative and well targeted media plans developed to introduce these new products to the marketplace through the most appropriate channels.