tesT Assemblog - Media Assembly

Tis the Season…Again!

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Well well well, here we are again. Back in the joyful delight of holiday season in media. Cookies abound when we are not remotely hungry, drinks flow when we feel no trace of thirst, iTunes gift cards rain from the sky. It’s a good life as an overgrown college kid in the fun-filled place we call media this time of year. I love the holiday time – even though it happens each and every year, there really is always something seemingly fresh and new about the season despite how many times I have lived through it. It feels somehow innocent and childlike – a chocolate kiss has never tasted better than when wrapped in green foil taped to a red Seasons Greetings card. Every time I see the dancing Hershey Kisses commercial on TV, try as I might to feel cynical about the worn out longevity of the TV spot, it never fails to warm my heart.  So said the nice Jewish girl from Chicago. Hypocritical as it may seem for me to sit here waxing about the joyfulness of the Xmas season, I don’t see it that way. To me, the season is not so much infiltrated with religion as it is permeated with fun that crosses all boundaries. It is a particular breed of fun: fun for the human spirit. And, of course, I would be remiss to omit the obvious…the free swag doesn’t hurt either. Thanks, media, for keeping me young, fresh, and always ready to embrace the holiday spirit.  Cheers and happy holidays!

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