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Share of Paid Searches – US (November 2012)

Search Engine Marketing

comScore US Search Share November 2012

The above percentages represent “explicit” searches, or searches that “explicitly” reflect search user intent in reported results, as opposed to contextually driven searches.

Google Sites led the U.S. explicit core search market in November with 67 percent market share (up 0.1 percentage points), followed by Microsoft Sites with 16.2 percent (up 0.2 percentage points) and Yahoo! Sites with 12.1 percent. Ask Network accounted for 3 percent of explicit core searches, followed by AOL, Inc. (Other) with 1.7 percent.

Nearly 17 billion explicit core searches were conducted in November, with Google Sites ranking first with 11.4 billion. Microsoft Sites ranked second with 2.7 billion searches, followed by Yahoo! Sites with 2.1 billion, Ask Network with 506 million and AOL, Inc. (Other) with 297 million.


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