Your Help Is Needed: The Muscular Dystrophy (MDA) Annual Labor Day Telethon

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The Muscular Dystrophy (MDA) Annual Labor Day Telethon will be airing Sunday, September 4th from 6pm – Midnight across the country and TargetCast is seeking your help.

TargetCast is asking all of our media partners to help us help this worthy cause by providing PSA media inventory that will help drive awareness and tune-in to the new and exciting MDA Telethon. The following PSA featuring Steven Tyler shows one of the many stars that have partnered with MDA to drive tune-in for this years event including Jennifer Lopez, Randy Jackson, Natalie Morales, Nigel Lythgoe, Nancy O’Dell, and Max Adler.

Breaking from years past, this years show will air for only six hours versus the previous twenty-two and will feature host Nancy O’Dell and guest performers including Celine Dione, Lady Antebellum, Martina McBride and many others in this star packed show.

Please help the MDA and provide PSA airtime and space by contacting Harlan Schwarz at 212-500-6940 or Casey Boyer at 212-500-6970.

Your help is very much appreciated.

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