Helping You Make Financial Decisions…

in Search Engine Marketing No Comments

Financial decision assistance

…touts Google Advisor, Google’s latest foray into financial comparison websites.  Riding on the heels of Comparison Ads, the company’s successful search product offering launched in late 2009 and geared toward mortgages, Advisor “makes it easy to find financial offers from multiple providers, compare them side by side, and apply online.”  The site is a destination helping guide users through various financial decisions and making it easier to find and compare relevant offers from qualified financial institutions.

With Advisor, Google is stepping deeper into the lush and lucrative forest of financial comparison sites, already populated by the likes of Bankrate.com, LendingTree.com, and MyBankTracker.com.

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