About Us

Not your father's Madison Avenue agency.

Our History

We might be the new kids on the block, but we weren’t born yesterday.

Our History

We might be the new kids on the block, but we weren’t born yesterday.

March 2014

Assembly was formed.

2014
April 2014

We won our first client, Timberland.

2014
October 2014

Assembly opens its Detroit office with Red Robin.

2014
January 2015

Assembly opens its LA office with Vans, A24 and Fox Sports.

2015
May 2015

Assembly LA grows exponentially with 20th Century Fox win.

2015
July 2017

Assembly grows to 500 employees.

2017
November 2017

Assembly becomes ABBI’s Programmatic Agency of The Year.

2017
February 2018

Assembly becomes Ad Age’s 2018 Media Agency of the Year.

2018
June 2018

Assembly LA becomes ThinkLA’s 2018 Media Agency of the Year.

2018
March 2019

Assembly is named a Leader in "Full-Service Media Agencies" by The Forrester Wave™.

2019

assembly

as·sem·bly [uh-sem-blee]
noun, plural as·sem·blies.
  1. a coming together of a number of persons, for a particular purpose
  2. the act of combining components
  3. computer code that controls behavior between multiple software threads and hardware devices
  4. Assembly represents the most direct connection between marketing and technology.
Assembly
or·and [or-nd]
noun, plural or·ands.
  1. computer code representing a choice based on conditional factors
  2. machine command that logically handles multiple dimensions of value
  3. assembly identity
  4. Orand is more than a mark, it identifies what we do.

Our
Core Values

TRANSPARENT

TRANSPARENT

Our investment strategy is rooted in finding the right answer for your business — not the best answer for our bottom line. You see what we see. You pay what we pay. Simple.

RELENTLESS

RELENTLESS

Assembly was built for the future. Our technology platforms can analyze an infinite amount of data — closing the gap in precision marketing.

ENDURING

ENDURING

Just because a brand says they’re “good” doesn’t make it true. We’re not solely about the numbers. We use data to help impact how people feel, not just what they see.

REBELLIOUS

REBELLIOUS

Media isn’t about chasing clicks, views and impressions. We believe the best ideas are born from focusing on effectiveness and not efficient (cheap) media.

OUR LEADERS

Michael Bassik

Michael Bassik

Chief Executive Officer

Michael Fanuele

Michael Fanuele

President

Kendra Mazey

Kendra Mazey

Executive Managing Partner, Detroit

Chantal Pittman

Chantal Pittman

EVP, Digital Operations

Robert-Gibbs-headshot

Robert Gibbs

Chief Digital Officer

Matt Speiser

Matt Speiser

General Counsel & Chief of Staff

WANT TO KNOW MORE ABOUT US?

Learn more about our approach.

What We Do

See what we’re creating with our clients.

Our Work

Copyright 2019 Assembly - All rights reserved