Young people understand the dangers of tobacco, but not its impact on erectile dysfunction. We created a cautionary tale of “Dick” who discovers this. The nine-part Snapchat story launched on Valentine’s Day which helped “soften” this “hard” conversation and reached 40 million Snapchat users in one day.
Mobile devices account for 50% of online automotive site visits, but Autotrader’s NBA partnership didn’t have a mobile outlet for their fantasy sports-loving millennial audience. We sponsored a first-of-its-kind NBA InPlay fantasy game app generating 220k unique Autotrader InPlay app users.
E*TRADE’s new target has a complex conversion journey and relying solely on last-touch attribution to reach them wouldn't be enough. Using client data, we designed predictive models that created better accuracy and helped E*TRADE achieve their highest account opening day since 2014.
American Horror Story wanted to expand their female audience base so we decided to reach horror fans in an unlikely environment — Pinterest. We intercepted typical search terms like “yoga” with a contortionist pin and “beehive hair” with a pin featuring bee-filled eye sockets – increasing tune-in intent by 54%.
